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Author
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Topic: Ford is pulling the plug on the T-Bird again.
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SteveLaRiviere
Administrator Posts: 44921
From: Saco, Maine
Registered: May 99
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posted 04-22-2003 05:51 PM
   
So much for that experiment.  http://www.forbes.com/2003/04/22/cz_jf_0422flint.html?partner=yahoo&referrer= ------------------
'70 Mustang Mach 1 - '72 Mustang Sprint - '94 F-150 Please remember our sponsors,
Mustangs Plus, NPD, Osborn Reproductions, MyFordPerformance.com, and FordRamAir.com
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BlueMule
Gearhead Posts: 1547
From: Kent Island, MD USA M&M # 2423
Registered: Sep 2002
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posted 04-22-2003 06:51 PM
you saw it too, huh?I'm kinda bummed. Ya think it's a marketing game? ------------------
-Paul 70 Mach1 351C
79 Ranchero GT
97 Expedition XLT 5.4
00 SVT f150 Lightning 4149 of 4966 Born on: 06/26/2000 'life's tough... it's tougher if you're stupid.'
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SteveLaRiviere
Administrator Posts: 44921
From: Saco, Maine
Registered: May 99
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posted 04-22-2003 07:00 PM
I think it's a matter of the beancounters running the show. And whenever you think short term, you're setting yourself up to get screwed.Ford had a nice thing going with it's 'Living Legends' theme, it was creating enthusiasts which in turn creates loyal customers. But when you bring out a theme car, then turn your back on it, you lose enthusiasts and loyal customers. ------------------
'70 Mustang Mach 1 - '72 Mustang Sprint - '94 F-150 Please remember our sponsors,
Mustangs Plus, NPD, Osborn Reproductions, MyFordPerformance.com, and FordRamAir.com
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Bob Hopkins
Gearhead Posts: 362
From: BRIDGEPORT NJ USA
Registered: Jan 2001
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posted 05-01-2003 04:11 PM
sales wern't there it just a image car, if the would have done it right and put the "Cobra" Mustang drive train in it to make the vette owners nuts it would sell lot more my $0.2
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mellowyellow
Gearhead Posts: 7124
From: So. Fl.
Registered: Aug 2000
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posted 05-28-2003 06:50 AM
quote:
Originally posted by Bob Hopkins:
sales wern't there it just a image car, if the would have done it right and put the "Cobra" Mustang drive train in it to make the vette owners nuts it would sell lot more my $0.2
I was hot for them when I first got a look...but seeing them on the road, they just seem blah! What a shame! They were pretty nice through '66. After that......
Guess the memory of the 55-7 is what T-Bird really means...to me.
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Thud
Gearhead Posts: 1332
From: Cumming,Ga.,USofA
Registered: Jun 99
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posted 05-28-2003 07:07 AM
I think they botched the project at almost every turn...They took WAY too long from show car to production. I thought their sales projections were always too high (there just isn't that huge of a market for a low-performance, boulevard-cruiser, two-seater) As mentioned, low-performance...
Personal opinion? Ford blew it all the way around.
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"My doctor says I have a malformed public duty gland and a natural deficiency in moral fiber; and that I am, therefore, excused from saving universes." ... Ford Prefect If you're not part of the solution, you're part of the precipitate. Dwayne M&M Member #18
'94 Lightning #942 of 4007
'70 Mach1
'75 Cougar
'65 Galaxie 500 + parts car
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KULTULZ
Gearhead Posts: 834
From: Rockville, MD
Registered: Oct 2002
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posted 05-28-2003 10:15 AM
quote:
Originally posted by Bob Hopkins:
if the would have done it right and put the "Cobra" Mustang drive train in it to make the vette owners nuts it would sell lot more.
Correct you are! FORD built the thing on the same platform as the LINCOLN LS and JAGUAR S-TYPE to save production costs. For the most part, they have no concern for the buying public (especially dedicated) and just run anything to get it onto the showroom floor. Their build quality and customer service has sucked for years. I have bought my last new FORD. I have a 1999 SABLE that I was going to upgrade to a CONTINENTAL this go around. So, they stop making them. What else is new? Can you say PONTIAC? 
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bford
Journeyman Posts: 5
From: Eastern Shore of MD
Registered: May 2004
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posted 05-06-2004 09:51 PM
too much $$$, Not enough car, destined to fail
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